Monday, January 18, 2016

Branding brilliance: How to make your Death Metal band stand out

This has been going around Twitter recently as an example of how to make your death metal band stand out. As a general branding lesson I think it's awesome.

Who wouldn't want to go to Deathfest 2?

I can't even read many of the names that are all trying to be more-death-metal-than-thou, but I will remember Party Cannon with their bright colours and bubbly font! (Apparently they are from Scotland. There's a track on YouTube if you can bear it.)

The branding lesson is - if you want to be memorable, don't take the existing trope and try to make yourself a more extreme version of it. If anything that will make you less noticeable.

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