Maybe that weird religious mail is all just sensible marketing after all

After I posted recently about unsolicited religious mail (and how outlandish it tends to be), my friend Stewart (of late entry into the Christmas card audit fame) asked me if there was a possibility that I was on a database of people whose faith was "up for grabs".

That amused me. But then I thought about it and I thought, actually that would make sense. After all, marketing tends to work on  people who are susceptible to the product and anyone who has known me for any length of time will know I have an interest in religion. It makes a lot of sense to pitch religious ideas at people who are already known to have an interest. They are much more likely to buy into it.

I still don't know who sent me these

This is something that strikes me about the church planting craze. It seems to have slowed down a bit in Cardiff now, but one point it felt like people were moving here to plant churches every other week. But what I noticed from those is that a new church plant seemed to attract people who were already disaffected with their current church, or who were looking for a new experience, or who were between churches for whatever reason.

Having been a distant observer of my parents' church plant for a long time, I know that several of the "new" people who joined that church over time had come from other church traditions, or had moved from other areas and were looking for somewhere to call home. I don't know what the figures are for church plants comparing transfer growth with completely new conversions, but I bet the figures for transfer growth are higher than church planters would like to admit.

It's just simply easier to make sales to people who are already interested in the product. This is true of anything - it's why Amazon and other online retailers keep advertising stuff to you after you've bought something. I know people often say how stupid it is if, say, you buy a new headboard for your bed, and Amazon then keep targeting you with adverts for headboards. It does seem daft. Like how many of those will you need? But, what if you aren't happy with your purchase and decide to return it? There's a fail rate in all sales and those companies now know that you may be in the market again if your purchase doesn't work out. There's literally no other way of predicting who else would buy a headboard, so it makes sense to target that demographic.

Apply the same logic to religion, and every religious organisation looking to score 'sales' should be targeting people who are already religious, who may be feeling disaffected, alienated or bored by their current church, or even their current religion. It's got to be easier than convincing people with no interest in religion and who are doing fine without it.

So, maybe I am on a database somewhere. The question now is, how do I get off it?

Weird religious unsolicited mail volume 3

A few days ago we got a large envelope through the post addressed to "The Occupant" at our address. When I opened it, inside was a book about Islam and two booklets, all produced by an Islamic charity that is trying to win hearts and minds for Islam.

They are substantial publications and, as you would expect from something designed to persuade you to become a Muslim, they start from the preposition that Islam is the Truth and the best thing for all human beings. 

The booklet about Muhammad has an interesting blurb on the back.

"There is no doubt that Muhammad matters." That's a unarguable starting point. It also struck me as being almost identical to what Christians would say on a booklet about Jesus. I'm not sure if that's intentional or not.

I don't know how the people who sent this to me got my address. Maybe they have been mailing the entire neighbourhood. Islamic unsolicited post is new to me, and this isn't the most random religious post I've received. In 2015 I got sent some photocopied pages of absolute loopiness that I'm still not a hundred per cent sure was serious. I blogged about it back then. Seriously, you have to read it.

Then in 2016, I got sent some Chick Tracts through the post. If you don't know what Chick Tracts are, they're ultra-fundamentalist Christian evangelistic propaganda, mainly written by a guy called Jack Chick, that go beyond asking you accept Jesus into your life, and basically tell you that whatever you are interested in is inspired by demons. (Someone even turned a Chick Tract about demons running Dungeons & Dragons games into a horror movie called Dark Dungeons!)

I got sent three by someone, who decided to stay anonymous. They did helpfully write some advice on the back for me, though, recommending some books and telling me to have house meetings to discuss things. When I posted the pictures on Facebook someone else in my Friends list knew someone who had been sent something similar, so I don't think it was an isolated thing aimed at me personally.

I have to admit I haven't held any house meetings to discuss things. Years ago I read God's Smuggler by Brother Andrew. I'm not sure how it would help, unless I was embarking on a career smuggling Bibles.

There's a few common themes to all these mailings:
1) I don't know who sent them to me
2) I don't know how those people got my address and why they thought I would want to receive this information
3) Whoever sent them to me seems to think that sending unsolicited reading material through the post is the best way to engage me in their religious ideas
4) There has been no follow up (not that I want any)

I am sure that whoever has sent me these things has done it with the best of intentions. They want their truth to illuminate my life. Ultimately they want to save my soul. They may even feel that they are obeying a direct order from God. But if it's so important, it's a shame it's so ineffective.

Highlights of 2017: Discovering Lundy Island

Back in May, Cathy and I had a week's holiday in North Devon. We stayed in a converted piggery - Cathy found it in the holiday brochure, told me it was the Old Piggery then read out the list of features. My response: "You had me at 'piggery'."

Not bad for a piggery

On the Thursday we took a boat from Bideford to Lundy. I'd heard about Lundy but didn't know much about it at all. I knew they had their own stamps as a money-making thing. And birds. And not much else.

The boat was fairly full. we had a seal on the rocks to greet us as we arrived. It's quite a hike up from the beach, but the island is basically a moor stuck in the middle of the sea.

But it is breathtaking. Yes, there were lots of birds, but they were a long way down the cliffs and inconveniently, puffins are really small! But we did just about see them flitting about.

One of the few buildings on the island is the lighthouse.

There is also a shop and a pub, and accommodation. But we weren't planning to stay the night and had to leg it back to catch the boat. We did have time to stop and post some post cards.

As we left a pod of dolphins kept pace with our boat for a few minutes, rounding off a magical day out. As you can see from the photos it was a blisteringly sunny day, although with a wind chill at times. However, coming home we seemed to cross a portal back into the rainy mainland world.

USA & Canada 2016 - Toronto

I loved Toronto.

We stayed just around the corner from the Hockey Hall of Fame.

And a couple of blocks from the CN Tower.

When you get close you realise just how tall it is.

At the Tower's base, there's a railway museum.

Cathy posed with a caboose.

You can see the whole city from the top of the tower.

Next to the CN Tower is the Rodgers Stadium where the Blue Jays play. We went to see a game one night and they had the dome closed. First time we had seen indoor baseball.

There's loads to see back on the ground. I particularly liked the Freedom Arches.

Which are next to the city hall, that looks like an alien spaceship has just landed.

Toronto is full of impressive buildings. From bold, glassy new skyscrapers...

...to old-fashioned "flat-irons".

And all kinds of things inbetween.

There's even a concert hall that looks like a hat.

Toronto has pretty much everything you would want, including postcards and places to post them...

...friendly locals...

... poutine (cheese and gravy on fries - this is a vegan version!)

... and a Tim Horton's doughnut shop on just about every corner.

And at night they light it all so you can see where the landmarks are in the dark.

I loved Toronto.

Ignite Cardiff - 40 Letters and More (or what I didn't give up for Lent)

I've never been very good at giving things up for Lent. This year I decided to do something positive and wrote a letter to a different person every day. (Cathy did as well.)

Ignite Cardiff is a fabulous regular event which anyone can apply to speak at. I pitched the idea about speaking about the Lent Letters project and got accepted. I was first up on the night and you can watch my talk here - it's about five minutes long.


After the talk I had loads of very positive comments about it and several people said they were thinking of writing letters to people. So far two people have tweeted me to say they actually have done it, which is really lovely.

I asked Sim_n how many he planned to do and he said 7. This next chap went a stage further.

I think that's a really cool bit of art there.

One of the things many people commented on was how cool it was to get a hand-written letter through the post. Hopefully a few more people will have that pleasure soon.

(Not all post is fab post. Check out the barmiest junk mail I've ever received.)

Scary government

We moved into our current house in 1995. It's now 2012. For those not good at maths it's now 17 years since the previous occupants moved out.

That didn't stop the Department of Work and Pensions sending a letter to our house addressed to the previous occupants this week to advise them about claiming winter fuel payments.

Here's the thing. Firstly, it's summer, so why write now? That seems a bit daft. Secondly, how old is the database they are working off and how few checks do they run? It's not as if the government has an easy-to-access database of where everyone lives in the country, oh wait, yes they do - in fact they have several, council tax details, the electoral roll, the two census forms I've completed since moving here, the land registry.

Sometimes people expound ludicrous theories of government conspiracies, but given that some government departments seem unable to post a letter correctly, I think we're safe. The really scary thing is that government agencies can be so ineffective and useless.

(And, yes, I know, it's impolite to open other people's mail, but when you pick up the post you don't think it's going to be for somone who moved out nearly two decades ago.)

Credit crunch? Wot credit crunch?

I know the Credit Crunch™ is about banks loaning money to each other and not about consumer credit, but it still strikes me as funny that in the last couple of days I've received two credit card applications through the post.

Naturally I've given them both the 'Stop Killing Trees' treatment - ripping up all the bumf they've sent me and returning it in their prepaid envelope. The two recipients this time were Barclaycard and Citi. The Citi one in particular came with a load of junk like a booklet of terms and conditions, several smaller leaflets covered in more terms and conditions and their application form.

I imagine the thought processes in the marketing departments are 'everyone's worried about money - it's a good time to tempt them with some credit'. Or possibly 'oh crapola, people are starting to realise they can't put stuff on the never-never for ever, we'd better find some new suckers...'

Whichever way, they're getting their rubbish posted back to them.

Antisocial posties

How come on weekdays, when there's a strong chance of everyone being out in the middle of the day, the postman tries to deliver stuff at noon, but on weekends, when people are more likely to be having a lie-in, they come round and ring the bell at 8.23am?

Do they have a working policy to inconvenience the customer at every opportunity? No wonder the Post Office is struggling to stay afloat.

Shadow Queens

Keep an eye out on your envelopes because the post office are celebrating 40 years of the 'Queen's Head stamps' (Machin definitives to stamp nerds like myself), and part of the postmark is a silhouette of the Queen's head design.

So what you might get through your letterbox tomorrow morning is a Queen's Head stamp with a ghostly shadow Queen's head printed over the top of it.

Well, I think it's cool.