A new project looms...
Three months ago in a meeting
"What are we going to have to in media?"
"Oh nothing, nothing, the publishers are handling that..."
Three months ago in a different meeting
"Should we put something in the magazine?"
"No, it's too soon..."
"The big boss has decreed that we have a week to come up with a campaign and write/design something to slot into the magazine before it mails on Monday 30th." No pressure then.
I tell you, there's nothing like good, strategic planning from the very top (and this is nothing like...)