Eat more fruit before the fruit eats you

While generally I applaud Tesco's decision to provide free fruit in-store for kids, I am unnerved by this giant fruit golem they have created to promote it:

He's obviously meant to be a big, friendly pile of fruit, brought to life by a desire to help kids snack healthier. I wonder what kids think about it. I find it uncanny enough as an adult.

Next to the giant cardboard golem you can see another part of the campaign, cute little plushies of fruit and veg. (I almost bought a mushroom.) They are both adorable and affordable, and seem a bit out of kilter with the animated fruit harvest next to them.

Like many examples I find of odd products and strange marketing, I would love to have been in the concept meeting and heard the discussions about this one. 

Jaffa Cake flavour alert - lemon sans lime!

Cathy spotted these in Asda. I don't normally go supermarket own brand with Jaffa Cakes, but the chance to try a pure lemon flavour instead of lemon and lime intrigued me enough to buy them.

The constituent parts of these are good. The chocolate coating is thick enough to coat the jelly without cracking and has a darkish flavour. The cake could be softer, but isn't dry. There is a generous portion of jelly and it has a firm consistency.

Flavour-wise, these are a winner. They are less acidic than the lemon and lime ones produced by McVities. The lemon flavour is strong meaning they taste like lemon drizzle cake or a lemon square. 

A ringing endorsement from me then, for this unusual flavour Jaffa Cake.

Cake packaging with added potential rudeness

Spotted this in Tesco. It made me laugh.

"Did you get the 4 King Cakes, dear?"

"Yes, I 4 King did!"

Judgmental supermarket signage

We know what's good for you, fatty!

Men and women, part 1,982,456

Yesterday on a late run to Tesco Extra, the main clientele were blokes buying Valentine's tat and flowers. A guy behind us in the queue had a bunch of roses costing £35.00.

In a discussion with (male) colleagues today we agreed he was probably buying them for someone other than a wife or long-term partner, mainly because a wife or long-term partner would flip out if you spent £35 on flowers instead of something useful. Of course, he could have been so rich, £35 was just spare change, but if he was that affluent, he hid it well.

In fact my wife/long-term partner couldn't believe someone would spend £35 on roses (especially not from Tesco) and said as much to me. "No," I agreed, wistfully. "For that money I could buy that really amazing lego set of the radio-controlled dinosaur that's marked down at half price..."

I do love lego.