Sunday, May 10, 2026

Election Leaflet Update 2026

I have been tallying up the leaflets that have come through my door at election time since 2007 and have just updated my graph to reflect the campaigns of the various parties for the Senedd election in 2026. We had a record number of leaflets through the door this time, and the Green Party now holds the record for sheer volume of leaflets, topping the previous high point held by the Labour party in the first election when Jeremy Corbyn was leader. 

So with no further ado, here's the graph:


The overall trend is up, with four parties distributing five or more leaflets. Admittedly, the Plaid Cymru figure this time is slightly skewed because on occasions when I posted leaflets in my street I skipped posting one through my own letterbox. But even if those were counted, the total number of leaflets we would have received would only have been 8, less than half the total we received from the Green Party. 

I haven't spoken to anyone who thought the Green Party didn't send them enough leaflets and I do wonder if the incessant leafleting backfired on them a bit. In fairness, their first leaflet landed on our doormat in November 2025 and then we had a Happy New Year leaflet in January as well. But the trickle became a flood in the past few weeks of the campaign. 

Getting so many leaflets didn't feel very "green" in the environmental sense. It also didn't escape my notice that almost all the leaflets were printed in Essex. I hope the party offset their carbon footprint for all the road miles. In contrast, all the Plaid Cymru leaflets we distributed in our constituency were printed by a printer in Splott (if we used a commercial printer). 

It is mildly amusing that with so many battles now fought online between bots and keyboard warriors, we are seeing such growth in analog paper leaflets. I'm just sad that this year I didn't have time to do a pre-election round-up. I was too busy with campaigning (ironically, giving out leaflets myself!) to do a full dissection as I have in years past, especially as we had so many!

You can read all my previous election leaflet round ups here.

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