Thursday, June 18, 2009

Think 'position'

Recently we've had a new programme at work of putting up 'encouraging posters'. I'm not dissing the posters, before you think 'oh here goes Jon on one of his cynical rants', mainly because I worked on them.

But I'm not responsible for putting them up and whoever is has some odd ideas of what qualifies as premium display space.

So, what would you choose?

a) Blank wall above a lightswitch, or b) side of a filing cabinet where it will be obscured every time someone opens the neighbouring cupboard
a) Blank wall above the photocopier (where a lot of people stand staring at the wall while they wait for the photocopying to finish), or b) side of the coffee machine which can only be seen if you approach the coffee machine from a dead-end corridor
a) Unoccupied pinboard in the staff break room, or b) side of the vending machine

The verdict.
Mostly 'a' - wow you've got some idea of how to display things so people will see them and hopefully read them. Better keep you off the project.
Mostly 'b' - here you go, stick these posters up!

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