So after about 15 years, New Kids on the Block have released a come-back single, Summertime. It’s a bit too late to become a summertime smash, and I doubt it would have anyway. But I have to admit the song isn’t bad. It could certainly give other pop songs a run for their money in the quest for chart success.
I was expecting it to be terrible, when Cathy told me about it. She was quite excited about it, having been a massive New Kids fan in her youth. When she found the video on Virgin Music On Demand, I agreed to watch it out of loyalty to her more than anything else. But, like I said, it was okay, bordering on alright.
The video kicks off with the ‘Kids’, all very grown up now of course, in various exotic locations, like on a yacht, in a helicopter, etc. getting a phone call, then all tipping up at a beach-side club full of scantily-clad women to perform the chorus. Like you do. There’s even some boyband dancin’ at the end to show they’ve still got it. The lyrics about ‘do you remember that summer’ are purposely designed to remind their now-growed up female fanbase of life as a 13-year old when everything was a bit simpler.
Another song I’m liking at the moment is the soundtrack to an ad for a new computer game called Mercenaries 2 (watch the ad on Youtube). I googled it and discovered that the song had been especially commissioned for the advert. You could download the full-length one from the official website, but that didn’t seem to be working. However there are other places you can get it on the web. So, now I’m rocking to it.