from Pantperthog to Knockando

Tuesday, May 13, 2008

More bogus science words used to flog beauty products

From a L'Oreal advert for a wrinkle-firming product: "now with Pro-retinol A and fibro-plastyl".

Or as Cathy summed it up: "Polyfilla for your face!"

I really hate the way people use sciencey-sounding words to market stuff. I did love Newsbiscuit's reportage about L'Oreal's Nobel Prize win though!

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