Does sex sell?

Adverts I’ve seen in the past 24 hours which have used sex to sell…

Tesco.com
“So what do you have planned for later?” asks Martine McCutcheon, plumbing the depths of corporate soul-selling, and visiting a random bloke in a flat to advertise Tesco. “Nothing,” says the bloke, as two guys from Tesco.com struggle to get a mattress up the stairs.

Red Bull
Two cans of red bull are investigated by a pigeon as various items of clothing rain down around him, accompanied by giggles. Just how would you have sex in mid-air anyway?

Christina Aguilera perfume
“Sometimes it’s all you need to wear,” breathes Christina. Put some clothes on love, you’ll catch your death.

Diet Coke
Three girls jam themselves in the lift so they can be rescued by the hunky maintenance man. Now, if that was me and chicks kept jamming the lift for fun, I’d leave them there.

That godawful advert for Organics shampoo
The best bit about this is the cockatoo telling the aroused woman showering on the beach to ‘keep it down, love’. Cockatoos are cute. But a woman coming in the shower because she’s rubbing glorified soap on her hair raises all kind of Freudian questions.

Random mobile phone company
(see I don’t even know who this is for)
The tagline runs “Don’t let work steal the best bits of your day” as a bloke keeps leaving the office at lunchtime and is just about to kiss his beloved when he finds himself back at his desk. It’s a nicely worked advert, but then you see the bits he’s ‘missing’, including his post-coital, doe-eyed lover lying in bed, the two of them making out in the sea etc. etc. etc.