Anyone who has spent any time in a communications department knows that sooner or later you will have to pick up the glitter and start rolling. That great idea for an ad campaign that the CEO has had in the shower that morning and now you have to make it work? Pass the glitter. That begging letter the head of finance loves because it's full of stats about how much it costs to run the charity for ten minutes? Pass the glitter. (True story - I wrote a letter that was a real heartstring-tugger which came back turned into something like a cross between a maths lecture and a shopping list. The letter bombed and a few months later I was out of a job.) Someone has had a great idea to do "something" on Facebook and "make it go viral"? Crap, we've run out of glitter.
"Roll it in glitter!" became one of my favourite catchphrases until I discovered it was possible to polish turds. If you leave it long enough. Corprolites are fossilised dinosaur poos. Over time, with a bit of pressure, the dino dumps have been turned into stone. You can find them for sale all over the web. And do you know what's special about these pleistocene plops? You can polish them. (as can be seen at the Poozeum.)
So there you go. Next time someone tells you that you can't polish a turd you have a couple of options. You can reach for the glitter. Or bury it for a hundred million years.
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