Now, a bit of an odd question: Why do you still buy CDs? Do you not have any music streaming services?
Saturday, June 21, 2025
In praise of the physical format
Tuesday, January 28, 2025
Another relic of the analog age
While having a bit of a clear out, Cathy found this: the last print edition of the Yellow Pages ever delivered to us. I took a photo before we tossed it in recycling.
I was struck how the front cover shows the architect of the Yellow Pages' downfall, a smartphone.
Time was, every business had to have a listing in Yellow Pages. It was the first piece of advice given on enterprise courses to people seeking advice on setting up a business. We had one when we ran our own business, although nobody ever called us because they saw us there.
Businesses that relied on their Yellow Pages listing used all kinds of daft ways to be first in the directory - calling themselves AAAAAAAA111 Plumbing or so on. More successful businesses paid for box ads or half page ads or even full page ads. Spots on the cover cost thousands.
It was worth it too, because everyone had a Yellow Pages and almost everyone would use it to find a tradesman or check where their nearest branch of a given shop was. Yes, there were competitors, like the Thomson Directory, but Yellow Pages dominated the market, an ultimate authoritative information source and able to name its price to advertisers as a gatekeeper of information.
And then smartphones came along and killed that business model. They tried to pivot online as Yell but as search engines got better there wasn't any need for a directory website any more.
In their heyday, a Yellow Pages directory would have hundreds of pages. The final edition was a stripped down bare bones affair compared to the fat and satisfied versions in its pomp; the advertisers surely placing their entries out of habit rather than any marketing strategy.
Like other businesses that cornered their now-vanished markets, no-one misses Yellow Pages. It had a good run but the world changed far too rapidly for it to keep up. It's a warning to any hegemony - your reckoning time may come. Will you be ready?
Friday, August 27, 2021
Analog collector in an increasingly digital collecting world
Earlier this year, Topps, the company that currently has the sole license to produce official Major League Baseball cards, launched NFT trading cards. These are "virtual" uncopyable images that can be transferred a bit like cryptocurrency. There's all sorts of lingo that goes along with this like "blockchain" and so on. Digi wonks go nuts for this sort of thing.
This has made me realise that I am an analog boy at heart because I have zero interest in this. To me, it has as much appeal as collecting "baseball cards" by right-clicking save on a Google image search.
Topps apparently get 20% of any sell on fees so every time this gets sold on they get a cut. I can see the appeal although people sell them on eBay to circumvent the official system and avoid the fees. A card can change hands multiple times during its lifetime. The idea that every time it's sold on the manufacturer get a percent cut is a corporate executive's dream.
On the same day that Topps launched their digital cards, a packet of real baseball cards arrived in the post. I'd bought them off eBay and really enjoyed looking through them. I appreciate the tactile feel of cards 'in hand', feeling the different kinds of cardboard, the different finishes, spotting blemishes and imperfections.
I even don't mind cards that have been "loved" and have slightly worn edges and corners. Those cards have a history to them. They have character. I try to take good care of my cards, but I have added a bit of "character" to some of them, myself.
The digital replacement movement is pernicious. This month I have been going to a lot of football matches (going while I can - who knows if another lockdown is coming!) and on three occasions the clubs have offered a virtual programme instead of a printed one. It's not the same thing.
A printed programme is a tangible souvenir of an event - a record that something happened that acts a reminder when you see it. A PDF on a hard drive is a poor, ersatz alternative. You can't idly flick through it while waiting for the kettle to boil.
(I was very pleased when I watched a game at Pontypridd Town this week to discover the club have reverted from virtual to physical programmes!)
I feel okay about realising I'm an analog collector. That's just me being me. Although it does mean I need to find room for all the stuff I acquire!




