John Lewis opens in Cardiff today and is being hailed as the saviour of the city centre by a toadying BBC and lickspittle politicians. (I suspect they've just cut and paste this news story from some John Lewis press release. It's hardly critical reportage.)
When IKEA opened we had a similar excitement. "Oooh, a new shop, we must go and wonder round like petit bourgois drones. Ooh, we can now buy stuff that other people in other parts of the country can buy and be as well-dressed/chic/styling as them." Or desperately unoriginal. It's the same thing.
Nobody has talked about whether the city can cope with an increase in shoppers (it can't) or what effect this will have on being able to park anywhere near the centre (good luck with that) or even the economic effects on smaller non-chain shops that actually have a soul (sod them, they're not multi-million pound companies).
Until those considerations start getting mentioned in the sycophantic press, excuse me for not getting excited about an overpriced pseudoposh unnecessary department store opening. I'm not a wannabe yuppie or social climber so I don't think I'll find much in there that interests me. Just a hunch.