It seems "Jaffa" has lost all meaning

Jaffa Cakes were called Jaffa Cakes because the jelly bit was orange flavoured. The name has been stretched for a while, with all sorts of fruity flavours available. 

But McVities have now taken it a step further by dispensing with fruit as the flavouring altogether. Instead, their latest special edition Jaffa Cakes are "cola bottle" flavour. 

There is an unusual marketing tactic on the side of the box - basically daring you to prove you are brave enough to eat them.

The cola bottle saying "Sweeet!" sums up the flavour. They are very sweet with a slight cola flavour which did taste like cola bottle sweets. The jelly is brown like cola bottle sweets too. 

The "serving suggestion" is a mystery. It looks like cola bottle sweets floating in blood.

I remember when Jaffanatics were called Jaffaholics. McVities even used to advertise a Jaffaholics Anonymous phone line. I called them up once and they sent me some free toys called Tangs - they had 'koosh' bodies and funny faces.

Jaffanatics sounds better to me than Jaffaholics. It's important we don't over-medicalise this sort of thing.