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Tuesday, January 06, 2009

A tag line I wish I wrote

I try and keep an eye out for good copy, mainly so that if I'm stuck for ideas I have a repository of other people's good ideas to "inspire" me. I think it was Picasso who said "Bad artists copy; good artists steal."

In Asda last night I spotted a great tagline on a Vimto crate:

"Shlurple the purple"

Genius.

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