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Tuesday, July 25, 2023
The Double Bust Snack of the Month post
Monday, July 10, 2023
Niche socialist marketing
I recently saw this fly poster on some street furniture and it struck me as so bizarre it must be a genuine attempt at political marketing.
Socialist Appeal is a group that was part of the Militant group in Labour but now operates separately as the Labour Party tries to distance itself from anything called socialist. It would appear Socialist Appeal are trying to appeal to a certain type of socialist. People who are happy to describe themselves as communists.
There aren't many actual communists around these days. Among my friends I know one avowed communist - a guy I've known since my schooldays who is a card-carrying member of one of the communist parties. (He even cheerfully describes himself as a Stalinist.)
Trying to appeal to communists specifically seems like a very narrow focus for targeted advertising. I can't imagine many people look at that and think 'Yes, I do happen to be a communist, actually. This must be an important message for me."
And then what is the message for the minute fraction of the population who would say yes when asked if they were a communist? Well it's simple - Get organised!
I can think of lots of revolutionary slogans: "Rise up!" "Cast off your shackles!" "Choose your side!" "Fight the power!" "Codiwch Cymru!"
"Get organised!" is, um, well, laughably condescending. "You need to get organised!" sounds like the sort of thing an exasperated mum would say to a sloppy teenager who proudly packs his own case for the school activity week and forgets to include any underwear.
It wouldn't inspire me to join the movement even if I was a communist reflecting on my level of organisation and admitting it was lacking.
So, overall, as a recruitment message, I don't think this is effective. It's guerrilla mass advertising aimed at a very narrow target audience. And the message is uninspiring even if it manages to reach those people.
I don't think the capitalists have much to fear from this. Which might not be a surprise. After all, capitalists tend to be better at marketing.
Sunday, July 09, 2023
Bastille at the Castle
First gig of 2023 for us this weekend. Bastille were heading a day of music organised by The Depot in the grounds of Cardiff Castle.
We hadn't been to a gig there before. Probably one of the coolest entrances to a venue I've been through.
There was a full afternoon of performers lined up. The only other set we bothered with was by Example. I enjoyed it. He brought plenty of energy to his set and really knew how to get the crowd going. Although his comments about the castle being a medieval fortress were hysterically historically inaccurate.
However, Bastille were the main reason we went and they didn't disappoint. A good mix of tracks off their albums and some covers thrown in too. Everyone joined in with 'No Scrubs' as if it was one of their songs.
We had a reasonable, fairly central view. Photos at gigs are always a bit crap. But at least they're colourful.
Genuinely #nofilter |
Friday, July 07, 2023
Wythnos yn yr Gogledd, Mehefin 2023
With a week of leave to take before the end of my notice period, we booked an apartment in Felinheli on the coast of the Menai Strait. It had a view of the Strait and Anglesey and was an ideal base for exploring new places and revisiting some favourite spots.
Fave places like Dinas Dinlle just south of Caernarfon. This is such a lovely beach with incredible pebbles and lovely sand which is ideal for sandcastles.
We had been to Beaumaris before but we hadn't done the cruise around Puffin Island. The name is apparently a misnomer as it is sans puffins for most of the year. We saw some swimming in the water though!
And posing with a steam train...
And visiting lots of castles!!
That's me waving at the very top! |
Monday, July 03, 2023
Recap of the month - June 2023
We are halfway through the year now and I had my first football-free month. Well, not entirely. I started collecting some football stickers to make up for not going to games.
Speaking of collecting, I had my annual trip to Swindon to the 'Swinpex' stamp show. The organisation I belong to has it's AGM there each year. This year the guest presenter was Les Ashton-Smith, who presented on 'philatelic firsts' - stamps that were pioneering in some way, usually through the use of odd materials.