From a L'Oreal advert for a wrinkle-firming product: "now with Pro-retinol A and fibro-plastyl".
Or as Cathy summed it up: "Polyfilla for your face!"
I really hate the way people use sciencey-sounding words to market stuff. I did love Newsbiscuit's reportage about L'Oreal's Nobel Prize win though!
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